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Why Most AI Startups Will Fail

Strategy
June 9, 2025
Fiverr CEO Micha Kaufman on AI disruption, work ethic, and startup survival.
Topics discussed in the episode:
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What is Mika's view on the future of team size in engineering?
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How can founders prepare for rapid technological changes and uncertainties?
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What advice does Mika have for investors in the current AI startup landscape?
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How can founders support teams in adapting to AI without spoon-feeding them?
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Should founders encourage employees to use AI tools in their roles?
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How can founders maintain motivation amidst rapid AI changes?
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Which functions in startups are most at risk due to AI automation?
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How can founders leverage AI to increase team productivity?
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How can founders navigate a saturated AI startup market?
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What is the impact of AI on marketing teams in startups?

What is Mika's view on the future of team size in engineering?

Opening: Mika predicts having more engineers in the future due to AI leveling the playing field. Quote: "

Technology levels the playing field because everybody has it... How do you do more? How do you move faster?

" Takeaway:
  • AI makes speed and innovation crucial.
  • Having more talent helps maintain competitiveness.
  • Leverage AI to enhance, not reduce, team capabilities.

How can founders prepare for rapid technological changes and uncertainties?

Opening: Mika shares his perspective on leading through unpredictable times. Quote: "

You asked me, how is it to be a captain? And the answer is it's wet, it's dark, and you can't see a mile ahead.

" Takeaway:
  • Accept unpredictability as part of leadership.
  • Stay agile to navigate uncertainties.
  • Let core values guide through storms.

What advice does Mika have for investors in the current AI startup landscape?

Opening: Mika offers insights on evaluating startups in an overcrowded AI market. Quote: "

It goes back to the oldest way of making judgments, which is, look at the people that are running the company... invest in people.

" Takeaway:
  • Focus on quality of the founding team.
  • Technology alone isn't a differentiator.
  • Prioritize adaptability and vision.

How can founders support teams in adapting to AI without spoon-feeding them?

Opening: Mika emphasizes it's employees' responsibility to adapt, but offers support. Quote: "

I will help those who want to go through that process... If you want to help yourself, I'll be there for you.

" Takeaway:
  • Provide resources for willing learners.
  • Empower initiative in development.
  • Balance support with fostering self-reliance.

Should founders encourage employees to use AI tools in their roles?

Opening: Mika advises employees to automate as much of their work as possible. Quote: "

In an ideal situation, my expectation of you is that each and every one of you... is going to replace 100% of what you do with automation.

" Takeaway:
  • Encourage leveraging AI for task automation.
  • Free up time for creative, strategic tasks.
  • Foster a culture embracing technology.

How can founders maintain motivation amidst rapid AI changes?

Opening: Mika shares his approach to finding meaning as a founder during uncertain times. Quote: "

I think it's about meaning. When you look for meaning, when you pursue meaning, you are going to have a mixture of misery and happiness by definition.

" Takeaway:
  • Focus on meaningful impact of work.
  • Embrace challenges as part of growth.
  • Purpose helps navigate uncertainty.

Which functions in startups are most at risk due to AI automation?

Opening: Mika identifies job functions being transformed by AI, particularly marketing. Quote: "

I think everybody talks about customer support as an example... The area that is going through the most fundamental destruction is actually marketing.

" Takeaway:
  • Recognize roles highly susceptible to AI automation.
  • Reskill teams to focus on human-centric skills.
  • Adapt organizational structures accordingly.

How can founders leverage AI to increase team productivity?

Opening: Mika talks about reducing failure costs and boosting output using AI. Quote: "

We reduced the cost of failure so that we can test more things, we can have more progress... How do we double or triple the output per unit of time?

" Takeaway:
  • Use AI to accelerate experimentation.
  • Embrace AI tools to enhance efficiency.
  • Free resources for innovation through automation.

How can founders navigate a saturated AI startup market?

Opening: Mika compares the current AI startup boom to the dotcom bubble, cautioning about oversaturation. Quote: "

There is no market for so many companies... What's happening right now is on steroids... I'm telling you, it's going to be ruthless.

" Takeaway:
  • Focus on substantial innovation, not incremental tweaks.
  • Understand market capacity and competition.
  • Differentiation is key to survival.

What is the impact of AI on marketing teams in startups?

Opening: Mika explains that AI is disrupting marketing more than any other function. Quote: "

The area that is going through the most fundamental destruction is actually marketing. It feels like there's no need to write copy... Like everything could be automated.

" Takeaway:
  • AI is automating traditional marketing tasks.
  • Founders need to rethink marketing strategies.
  • Focus on human-centric aspects like understanding behavior.