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Why Fast ARR Growth Can Be Misleading

Finding PMF
July 4, 2025
Startup founders share how product-market fit often defies speed and conventional playbooks.
Topics discussed in the episode:
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Why should founders measure success by long-term growth over short-term milestones?
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How can founders avoid being misled by standard startup advice?
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Why is customer pull essential for achieving product-market fit?
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How can founders benefit from understanding different startup journeys?
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Why should founders focus on product differentiation over quick revenue?
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Is rapid early revenue growth essential for long-term startup success?
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How can playing with emerging technologies lead to startup success?
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How important is it to pivot until finding true product-market fit?
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How can a roll-up strategy accelerate startup growth?
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How can serendipity lead to finding a startup problem worth solving?

Why should founders measure success by long-term growth over short-term milestones?

Long-term growth prospects outweigh early short-term successes.

"The important thing isn't how fast you get to a million, but whether you have clear insane product market fit... so the rest of the journey is a tailwind."

  • Focus on sustainable growth over quick wins.
  • Ensure strong product-market fit for future scaling.
  • Early milestones should support long-term objectives.

How can founders avoid being misled by standard startup advice?

Standard advice may not apply universally; critical thinking is crucial.

"Sometimes... VCs and founders tell you this is the way it's supposed to be... as though there were truly one path... There are so many different paths to success."

  • Question one-size-fits-all advice.
  • Adapt strategies to your unique situation.
  • Recognize multiple paths can lead to success.

Why is customer pull essential for achieving product-market fit?

Genuine customer demand drives sustainable product-market fit.

"You're always trying to get to the same place... true product market fit... where you have a product... that really is getting pulled by the customer."

  • Focus on products that customers actively want.
  • Let customer demand guide your development.
  • Product-market fit is about meeting real needs.

How can founders benefit from understanding different startup journeys?

Learning from varied startup paths can offer valuable insights.

"There is no straight line here. There really is no straight line... There are so many different ways to success and paths to failure."

  • Acknowledge that success doesn't follow a single formula.
  • Be open to unexpected paths and strategies.
  • Leverage diverse experiences to inform your approach.

Why should founders focus on product differentiation over quick revenue?

A unique product can provide a lasting competitive advantage.

"If your product is differentiated enough... that's going to be a tailwind for you long term. It may not get you to a millionaire or fast, but it'll help you get to 10 and 100 million later on."

  • Invest in creating a truly unique offering.
  • Long-term success comes from sustained differentiation.
  • Quick wins may not lead to scalable growth.

Is rapid early revenue growth essential for long-term startup success?

Focusing solely on early revenue growth may not predict long-term success.

"I don't think there is a strong correlation between how fast you get to a million and your likelihood of getting to 100 million... Some get to a million fast. Some take... 7 years."

  • Early revenue isn't the sole indicator of future success.
  • Prioritize building a strong, differentiated product.
  • Long-term growth depends on sustained product-market fit.

How can playing with emerging technologies lead to startup success?

Experimenting with new technologies can uncover unforeseen opportunities.

"He moves from Toronto to SF... He's literally just like messing around, trying to come up with a new idea... He starts playing with Voice AI... That absolutely takes off."

  • Don't be afraid to tinker with new tech without a clear goal.
  • Serendipitous experimentation can lead to breakthroughs.
  • Relocation can expose you to new ideas and networks.

How important is it to pivot until finding true product-market fit?

Persistence and willingness to pivot are key in finding product-market fit.

"He stumbled a bunch of times until he actually got to a real problem... These developers basically hate the GitHub PR workflow... They realize how big a potential this is."

  • Don't hesitate to pivot when initial ideas don't gain traction.
  • Listen to your team's insights for new opportunities.
  • True product-market fit may require several iterations.

How can a roll-up strategy accelerate startup growth?

Utilizing a roll-up strategy can be an unconventional path to rapid growth.

"He didn't build the product, he just went out and bought products and stitched them together."

  • Consider acquiring small solutions to build a larger offering.
  • Use cross-selling and cost-cutting to enhance value.
  • Traditional playbooks can be applied creatively in tech startups.

How can serendipity lead to finding a startup problem worth solving?

Serendipity plays a crucial role in finding problems that lead to product-market fit.

"Startups are so random. Like, honestly, the more I look at this stuff, there are so many different ways to find a problem worth solving."

  • Embrace randomness and stay open to unexpected opportunities.
  • Don't fixate on a single path; explore multiple avenues.
  • Recognize that success can come from unforeseen directions.