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Startup Decisions with Perry Chen

Fundraising
June 16, 2025
Kickstarter's Perry Chen helps three founders weigh big choices.
Topics discussed in the episode:
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How can creatives navigate the rise of AI in their industries?
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How important is it for founders to pursue their passions after exiting a startup?
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Should founders rely on optimism when starting a startup?
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Is franchising a viable option for scaling my business?
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How to balance rapid growth with maintaining company vision and quality?
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What are the funding options for rapidly scaling a restaurant business?
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How to set realistic timelines and goals for business growth?
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How to scale a food product nationally without significant outside investment?
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When should a founder consider hiring a professional CEO to scale the company?
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How to decide whether to sell your startup or continue growing it?

How can creatives navigate the rise of AI in their industries?

The advent of AI is transforming creative industries, posing both challenges and opportunities.

"As long as it continues to open up opportunity for people, not just close up opportunity, I think then that's just normal change. We're just experiencing it in like such a condensed rapid fashion."

• View AI as an evolving tool that can expand creative possibilities. • Seek out opportunities that AI technology enables. • Stay adaptable and open to change to remain competitive.

How important is it for founders to pursue their passions after exiting a startup?

Returning to personal passions can be fulfilling and energizing for founders after leaving a startup.

"But I have since returned to music, my first love...This is now where I put my energy."

• Reconnecting with passions can provide personal fulfillment. • Use entrepreneurial experience to explore new ventures. • Prioritize personal interests for well-being after intense startup efforts.

Should founders rely on optimism when starting a startup?

Entrepreneurial optimism can drive founders forward, but it's important to balance it with realism.

"The delusion that I had, and I think the delusion that we all have as entrepreneurs...If I cut through that delusion with some common sense from the future, to be honest, who knows if I would have gone through it?"

• Embrace optimism to push through challenges. • Acknowledge that a visionary mindset can be essential. • Balance optimism with practical strategies and awareness of risks.

Is franchising a viable option for scaling my business?

Franchising can offer rapid expansion with less capital expenditure, but it comes with challenges.

"Actually, there are four options...The other one is you could do franchising...that's a way to supercharge growth and it doesn't require a whole lot of upfront capital."

• Franchising enables growth without significant capital investment. • Be cautious of maintaining brand consistency across franchises. • Assess if franchising aligns with your quality and control standards.

How to balance rapid growth with maintaining company vision and quality?

Ensuring quality and maintaining your vision is essential, especially when considering rapid expansion.

"I think it always comes back to that, which is, what do I want? And it seems really important to you that the customer's experience the business in this way that is your vision."

• Keep core values at the forefront of growth decisions. • Avoid expansion strategies that may dilute customer experience. • Ensure that scaling plans align with your original vision.

What are the funding options for rapidly scaling a restaurant business?

Scaling a restaurant chain requires substantial capital, and choosing the right funding strategy is crucial.

"We need to raise money about $30 million...How do we raise money...to grow the company without selling off all of our equity or piecing it together and ending up with like 100 different investors."

• Consider bank loans or SBA loans for expansion capital. • Evaluate franchising as a method to scale without heavy capital investment. • Seek aligned minority investors to fund growth while retaining control.

How to set realistic timelines and goals for business growth?

Establishing clear timelines can help entrepreneurs manage expectations and make strategic decisions about their business's future.

"Maybe you just have to come up with a number. You're like, look, let's give it another whatever, year, 2 years...and if we can't get it acquired...we've had a good run."

• Set specific, time-bound objectives for your business. • Use defined timelines to drive strategy and investment choices. • Be willing to reassess and pivot if goals aren't met.

How to scale a food product nationally without significant outside investment?

Scaling a food product to national retailers requires strategic planning, especially when resources are limited.

"We did a trial run with Kroger and two national stores, and what we discovered was without brokerage teams...it's just really hard to support it with two people and a really limited marketing budget."

• Invest in marketing efforts like demos to boost brand awareness. • Consider outside investment to fund expansion activities. • Align growth ambitions with available resources and adjust strategies accordingly.

When should a founder consider hiring a professional CEO to scale the company?

Deciding to bring in external leadership can be a pivotal step for a startup's growth.

"Also, you could always hire somebody if you feel like there needs to be an image of somebody standing there."

• Recognize when additional expertise is needed to scale. • Hiring a CEO can allow you to focus on areas of passion. • Delegating can help the company reach its full potential.

How to decide whether to sell your startup or continue growing it?

When considering offers to buy your startup, it's crucial to align the decision with your personal aspirations and the company's potential.

"I think I've felt a lot of maybe where I feel like I'm towards the edge of my rope or I've taken it as far as I can go, and now I feel just this pressure...maybe it really is a good time to let go of some control and get some more outside perspective."

• Evaluate if bringing in new leadership could benefit growth. • Reflect on whether selling aligns with your goals. • Understand that stepping back can open doors for expansion.