How Public.com Took on Robinhood and Won

\"You build the foundational pieces, then you sort of layer the front end UX on top, and there's multi manifestations in how you can productize that.\"

• Invest in core technology that provides flexibility.
• Use foundational features to expand product offerings.
• Layering on top of core innovations can sustain growth.

\"Word of mouth was much more driven by...the psychological factors, a lot of soft factors that kind of vibe around the brand.\"

• Create a strong brand identity that resonates.
• Offer unique value propositions to encourage sharing.
• Understand different user motivations for spreading the word.

\"Make sure that you really find an important enduring problem...timeless problems are the best, the solutions to them might change over time.\"

• Select problems that will persist over time.
• Avoid building solutions for ephemeral issues.
• Enduring problems can justify the sacrifices needed for success.

\"We stopped hiring, and when you stop hiring, you have higher output because...they actually take time before they start being productive.\"

• Avoid over-hiring to maintain efficiency.
• Focus on increasing shipping velocity with existing team.
• Productivity can correlate with better business metrics.

\"We had done actually a lot of things where...if a competitor stumbles, you want to be able to take advantage...we had account transfer ads...ready to go.\"

• Anticipate market changes and plan accordingly.
• Have marketing assets prepared for quick deployment.
• Preparation can amplify the impact of unforeseen events.

\"We launched it after Labor Day...and literally...you go and you refresh...all the metrics are just up to the right, 5, 10 X easily.\"

• Identify and focus on high-impact features.
• Patience in development can lead to breakthrough moments.
• A major feature can catalyze growth.

\"They trust...their friends...out of this idea came sort of social and be more open and transparent with what you own and why, and trying to build the social graph into a stock brokerage.\"

• Social features build trust among users.
• Community can aid in product discovery.
• Social integration can differentiate your product.

\"We did something like crazy and actually went out...to professional women's communities...people who've never invested before...that really effing landed and we saw super high conversion from that.\"

• Target underserved or overlooked markets.
• Challenge conventional marketing approaches.
• Unconventional strategies can unlock new customer segments.

\"We ended up having like a multi problem scenario with like multiple solutions actually, in order to really find product market fit.\"

• Listen to customers to uncover multiple pain points.
• Develop solutions that address various issues simultaneously.
• Combining solutions can create a stronger product-market fit.

\"Focus is not because we have a bunch of ideas and we don't think they're not worth doing. They might be phenomenal ideas, but we're deciding to sacrifice those ideas. Because we focus on this other thing, that's focus...\"

• Prioritize one idea even when others seem promising.
• Maintain discipline to stay committed over time.
• Consistent focus leads to better product development.