How ElevenLabs Grows Without Product Managers

\"I actually prefer speaking to an AI customer support agent than a real person, because they're more knowledgeable... They can escalate, they know all the policies.\"

• Leverage AI agents to provide efficient customer support.
• AI agents offer consistent and accurate information.
• They enhance customer experience by reducing wait times.

\"The function of an inbound SDR... really, the function is data collection... you can switch out to a conversational AI agent, which can completely replace that role.\"

• Recognize that data collection can be automated.
• Implement AI agents for initial customer interactions.
• Allow sales teams to focus on high-value activities.

\"I'm still writing code probably 20% of the time... The only code I write is through Cursor, where I'm describing in the chat what I want done, and then it executes on my behalf.\"

• Utilize AI tools to increase coding efficiency.
• Adopt AI-generated code for routine development tasks.
• Focus human effort on complex, sensitive areas.

\"The reason we don't have PMs is our overall thesis is that engineers are building the product and they should be responsible for the product.\"

• Empower engineers to own the product from idea to launch.
• Combine product and marketing roles into growth teams.
• Hire engineers skilled in full product loops.

\"Counter positioning is where you take what someone else's core messaging... and you take the exact opposite, and you use that as your strength.\"

• Identify competitors' core messages and positions.
• Craft your messaging to highlight the opposite strengths.
• Use counter positioning to stand out in the market.

\"I think it's incredibly important. It's also though super tough and very distracting. It's a commitment.\"

• Assess if building a personal brand aligns with your strengths.
• Focus on channels that naturally resonate with the founder.
• Consider the potential distractions and stay authentic.

\"First of all, choose the channels where your audience are... but then after, just repost it for the others, because there are people on the other platforms.\"

• Prioritize primary channels where your audience engages most.
• Repost content on other platforms to reach a wider audience.
• Capitalize on less crowded platforms for greater visibility.

\"Every time we ship a major product or feature, we run it through a checklist... We distilled this down into audience, KPIs, the core value props you want to get across.\"

• Define your audience, KPIs, and core value propositions.
• Create compelling assets like a tweet thread and launch video.
• Cross-post content across all channels for maximum reach.

\"Video is hugely underrated as a medium for growth... It's the most effective medium in order to get your message across to keep people's attention.\"

• Create engaging videos to boost launch visibility.
• Invest in motion design to convey complex value propositions quickly.
• Bring video production in-house for agility and quality control.

\"With 11 Labs, because we have the best AI audio models... this is like a very horizontal foundational layer... the interesting thing is, it's actually really working for us.\"

• Start with exceptional core technology that attracts diverse users.
• Organize teams to focus on specific products with dedicated growth efforts.
• Hire founder-type people to own products and drive growth.