How Baby2Baby Responded to LA Wildfires

"We had to kind of juggle dealing with the personal and dealing with the professional, which was our jobs in this moment were to take what we had learned in 14 years and apply it."

• Leverage expertise during crises.
• Adapt quickly to new challenges.
• Use networks to respond effectively.

"We pride ourselves on being in a very narrow lane...The reason we have a narrow lane is that our work is not done, and we know there's this incredible need."

• Narrow focus enhances efficiency.
• Concentrated efforts increase impact.
• Avoids mission drift during growth.

"Our corporate partners are our lifeline, and they were donating millions of items from hygiene items to diaper bags and clothes."

• Corporate partners offer resources.
• Partnerships amplify impact.
• Collaboration accelerates growth.

"We did say yes for a long time. We still believe in the power of yes, but there are some very difficult times where you have to say no."

• Saying 'no' maintains focus.
• Avoids overextending resources.
• Essential for sustainable growth.

"We now raised almost $18 million this year in one night, and the growth of that has been exciting."

• Innovative events boost fundraising.
• Engaging experiences attract donors.
• Significant funds enable scaling.

"I think the yin and the yang of us has really benefited baby to baby and our partnership."

• Co-CEOs bring diverse strengths.
• Shared leadership enhances decisions.
• Complementary skills drive success.

"We said yes a lot in the beginning, and we had a lot of incoming support, but we said yes every time and then just figured it out."

• Saying 'yes' leads to new opportunities.
• Work out details along the way.
• Proactive approach fosters growth.

"Part of our job, we would joke sometimes like we're nonprofit CEOs, but we're also like agents. We're like doing endorsement deals."

• Celebrity endorsements boost brand awareness.
• Attract attention from corporate partners.
• Create a virtuous cycle of growth.

"We knew if we really wanted to serve the numbers we wanted to serve, we had to have a layer in between where one group could say, you know, that we had established this group is picking up for 8 children. This group is picking up for 120,000 children."

• Partnerships enable scaling beyond direct models.
• Leverage existing networks to amplify reach.
• Strategic alliances facilitate rapid growth.

"They're asking us like, do you accept pallets? And we're like, Yes. And we're like, what is a pallet? Like Googling what is a pallet? And then they're like, do you have forklifts? And we're like, Of course we have so many forklifts."

• Embrace opportunities even if unprepared.
• Say yes and figure it out later.
• Flexibility can open doors to growth.