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Feeding America: Brooke Rollins on Farming Reform

Hiring
May 14, 2025
Sec. Brooke Rollins on U.S. agriculture, SNAP, & innovation in farming policy.
Topics discussed in the episode:
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How to understand and meet the real needs of your users?
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How can institutionalizing innovation drive sustainable change?
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How can passion for your mission lead to unexpected success?
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Why is preventing organizational bloat vital for startups?
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Should startups disrupt traditional industries with new innovations?
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Why should founders address root causes in problem-solving?
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How to attract top talent from unconventional backgrounds?
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How can founders leverage partnerships with innovators to drive efficiency?
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How to build a mission-driven team from scratch?

How to understand and meet the real needs of your users?

Listening to stakeholders reveals their true needs beyond accepted necessities. Brooke Rawlins emphasizes this approach.

"These farmers don't want all these checks... they would like to be able to sell their product at a profit and not have to worry about the government."

• Engage directly with users to understand desires. • Solve root problems, not just symptoms. • Create solutions empowering users.

How can institutionalizing innovation drive sustainable change?

Embedding innovative practices into institutions ensures lasting impact. Brooke Rawlins emphasizes this approach.

"To see now the states begin to add their own doses, this is how we save America. This is how we protect the that becomes the institution."

• Promote innovation at all levels. • Encourage widespread adoption of successful practices. • Institutionalize change for sustainability.

How can passion for your mission lead to unexpected success?

Following one's passion can lead to long-term success beyond initial plans. Brooke Rawlins shares her personal journey.

"I thought... I'll really step away once my kids start coming... and I looked up 15 years later with 4 kids, Luke, Jake, Anna, and Lily."

• Pursue work aligning with your passion. • Be open to opportunities beyond initial expectations. • Let passion sustain long-term commitment.

Why is preventing organizational bloat vital for startups?

Excessive growth can lead to inefficiency and decline. Brooke Rawlins warns about the dangers of organizational bloat.

"Every great world power has buckled under the weight of a government that hands out... everyone's got their hand in the pot and they buckle and that's how they lose their place in the world."

• Keep organizations lean for agility. • Avoid unnecessary complexity hindering growth. • Focus on core mission to prevent decline.

Should startups disrupt traditional industries with new innovations?

Embracing innovation, even when disruptive, is key for progress. Brooke Rawlins supports innovation without stifling traditional industries.

"I do believe that the innovation and the drive for better should never be stifled... I don't think we ever want to get in the way of stifling innovation."

• Embrace innovation challenging the status quo. • Encourage advancements benefiting all stakeholders. • Support markets where new ideas thrive alongside traditional ones.

Why should founders address root causes in problem-solving?

Tackling underlying issues leads to effective solutions. Brooke Rawlins highlights the importance of addressing root causes rather than symptoms.

"It's not just the taxpayers funding it at the front end with the junk food... but then on the back end, the cost to our healthcare system in treating those chronic diseases is gonna bankrupt our country."

• Identify and address root causes for lasting impact. • Consider long-term costs in decision-making. • Prevent problems, don't just fix them.

How to attract top talent from unconventional backgrounds?

Attracting exceptional talent from outside traditional channels can drive innovation in startups. Brooke Rawlins discusses integrating such talent to effect change.

"You add on Elon Musk and his team of geniuses who normally would never even think about being in government... you combine that with this idea that we're returning power to the people."

• Align your mission to attract top talent. • Consider unconventional hires for fresh perspectives. • Utilize external expertise for transformative change.

How can founders leverage partnerships with innovators to drive efficiency?

Collaborating with innovative partners can help founders eliminate inefficiencies and boost productivity. Brooke Rawlins emphasizes the value of such collaborations.

"I love Elon and love Doge and they've been such a good partner in helping us get rid of the ... $500,000 grant to study gender menstruation cycles in men... He's been wonderful."

• Partner with innovators to identify inefficiencies. • Leverage external expertise to challenge norms. • Collaborate with those who align with your mission.

How to build a mission-driven team from scratch?

Building a dedicated team is crucial for founders focused on impactful change. Brooke Rawlins shares how she assembled a committed team starting with volunteers.

"I had nine former Trump cabinet members ... many were volunteers at the beginning. Eventually I raised enough money to get everyone on payroll..."

• Begin with a strong mission to attract passionate people. • Leverage volunteer support when resources are tight. • Fundraise to grow and sustain your team.