Danny: \"Try to grow where you're planted a little bit before you scale.\"
Hallie: \"Anything you do, let it come from you, then it will be new.\"
\"We probably made more money by not betting on the ones that we're happy we missed... I do think that in general, the leadership is probably even more potent than the idea itself.\"
\"A lot of it does have to do with the ingredients that are available... and customers sending dozens of emails a week saying you really need to do this take on a Swedish dessert... Got it, great. We're going to do that.\"
\"It was really easy for me... trying to create a restaurant which became Union Square Cafe that if only it existed would have been my favorite restaurant.\"
\"I think right now... I'm especially in the... instinct to press the brakes on scale... that getting any bigger than a certain point could potentially... burst the bubble of obsession people have with it.\"
\"What success for me looks like is that the product is perfect and that everyone who buys it is just obsessed with it... that's the fear. It's like, what happens if you do more?\"
\"Try to grow where you're planted a little bit before you scale.\"
\"Innovation for me is never about inventing something that was never there. It's truly about... pull out those things and combine them at the right time in a way that seems fresh.\"
\"Every time I do that it's an act of generosity because someone else gets to grow... My license to grow is to increasingly do fewer and fewer things... that uniquely I can do better than anybody else on the team.\"
\"I made a determination... that I was gonna constantly surround myself with people who could do things better than I could.\"