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Building the Future of the AI Browser

Building
July 11, 2025
Aravind Srinivas shares building Perplexity and competing with tech giants.
Topics discussed in the episode:
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How can startups build products that compete with giants?
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How does Perplexity plan to generate revenue?
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What advice does Evan have for new founders?
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How does Perplexity use AI tools in development?
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How did Perplexity gain early users?
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Why focus on personal strengths when starting a company?
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How to find the right co-founders?
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How did Perplexity find product-market fit?
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Should CEOs be hands-on with product development?
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How should startups compete against big tech companies in AI?

How can startups build products that compete with giants?

Opening: Entering markets dominated by big players requires innovation. Quote:

"Our browser will be that bet for us... The browser is much harder to copy than yet another chat tool."

Takeaway:
  • Identify unique products hard to replicate.
  • Innovate where incumbents are constrained.
  • Evan focuses on building a browser integrating AI.

How does Perplexity plan to generate revenue?

Opening: Developing a sustainable business model is key. Evan discusses their approach. Quote:

"I think the subscription revenue is really encouraging... Transactions, you know, if people start buying more through AIs, taking a cut out of the transactions is good."

Takeaway:
  • Consider revenue streams like subscriptions and usage-based pricing.
  • Innovate beyond traditional advertising models.
  • Evan plans to leverage transactions within the AI platform.

What advice does Evan have for new founders?

Opening: Insights from experienced founders guide new entrepreneurs. Quote:

"I would say work incredibly hard. There is no substitute for it."

Takeaway:
  • Embrace hard work as essential to success.
  • Be prepared to face competition and move quickly.
  • Evan stresses perseverance in AI startups.

How does Perplexity use AI tools in development?

Opening: Leveraging AI tools enhances productivity. Evan shares their approach. Quote:

"We made it mandatory to use at least one AI coding tool internally... but yeah, we definitely made it compulsory."

Takeaway:
  • Integrate AI tools to accelerate development.
  • Adopt new technologies for efficiency.
  • The team uses tools like Cursor and Copilot.

How did Perplexity gain early users?

Opening: Early user adoption is critical. Evan details how Perplexity attracted users. Quote:

"Whoever we gave early access to, they were all very excited about it. They kept using it repeatedly."

Takeaway:
  • Provide early access to gather feedback.
  • Focus on retention to validate value.
  • Sustained usage indicated genuine interest.

Why focus on personal strengths when starting a company?

Opening: Recognizing personal strengths guides founders to areas where they can excel. Quote:

"That was the only thing I was good at. I was not good at anything else. So what's the point of starting a company?"

Takeaway:
  • Identify and leverage unique skills.
  • Focus on industries where you have an advantage.
  • Evan's expertise in AI led to Perplexity's success.

How to find the right co-founders?

Opening: Building a strong team is essential. Choosing co-founders requires thoughtful consideration. Quote:

"The co-founders are like people I like, like I knew from grad school... You talk to them because they're interesting people."

Takeaway:
  • Partner with people you respect and share interests.
  • Long-term relationships lead to strong teams.
  • Evan values natural connections over calculated networking.

How did Perplexity find product-market fit?

Opening: Identifying product-market fit is crucial. Evan shares how Perplexity reached that milestone. Quote:

"For me, the aha moment was like the New Year's Eve, there was like close to 700,000 queries... That's when I knew there was something real here."

Takeaway:
  • Monitor user engagement to gauge interest.
  • Early traction indicates potential despite initial flaws.
  • Evan committed to the mission after observing genuine interest.

Should CEOs be hands-on with product development?

Opening: Being involved in product development can set startups apart and drive excellence. Quote:

"Yeah, I, I, I love, I love triaging and fixing bugs. I know it sounds trivial. Like, is that the best use of the time of, uh, CEO?"

Takeaway:
  • Hands-on CEOs help maintain product quality.
  • Direct engagement can inspire teams and solve problems faster.
  • Evan shows staying close to the product is a strategic advantage.

How should startups compete against big tech companies in AI?

Opening: Competing with tech giants requires strategic advantages. Leveraging speed and innovation can level the playing field. Quote:

"And the only uh mode you have is speed. You have to innovate. You have to move faster than everybody else..."

Takeaway:
  • Leverage speed and agility to outpace larger competitors.
  • Focus on innovation to seize market opportunities.
  • Evan emphasizes that speed is the key advantage over big players.